RESULTS-DRIVEN MARKETING & DIGITAL EXECUTIVE IN ENTERTAINMENT MEDIA, DELIVERING BREAKTHROUGH CAMPAIGNS THAT GARNER MULTI-BILLION VIEWS & ACCLAIM FOR MAJOR CONTENT PROPERTIES, BRANDS & STARTUPS.

EXPERTISE & SKILLS

Innovative marketer with experience leading strategy and teams, audience development, digital marketing (social, search), digital media (display, video, mobile), content marketing, PR, brand campaigns, and creative for high profile programming properties, large scale events, pro-social, sponsorships and consumer products initiatives.

Digital Strategy

Digital Media

Video Marketing

Social Media

Creative Ideation

Brand Development

SEO

Public Relations

FEATURED WORK

60 Second Docs

Instrumental in the launch of 60 Second Docs from 0 to 7.6 billion video views and 11 million followers in 5 years. The top performing digital docu-series is the Webby Award winnner for best documentary series.

#WatchMeDanceOn

Launched the #WatchMeDanceOn campaign, by leveraging a network of influencers to create original dance videos to Silentó’s single, Watch Me (Whip/Nae Nae). The campaign resulted in the Top Global Trending YouTube Video of 2015 and won a Mashies Award for Best Use of YouTube, helping drive Silentó’s single to #3 on the Billboard charts.

Nickelodeon

Managed multi-million dollar digital media and marketing campaigns in search, mobile, display and video for major show premieres as SpongeBob, Kids Choice Awards, iCarly, Victorious, Big Time Rush, Team Umizoomi and more.

MTV

Managed Google ad budgets (search and display) promoting brand initiatives, talent and shows like Video Music Awards, Movie Awards, Jersey Shore, Real World and more.

Live Nation

Audience development lead for LN Labs, the content & digital innovation group of Live Nation, driving content site traffic & engagement and developing marketing plans for sponsor programs including Pennzoil, AT&T, Army and more.

Thuzio

Head of Marketing (employee #5), responsible for overall marketing strategy across social, search, email/direct, affiliate, PR and brand development driving customer acquisition and sales for Thuzio ($6MM Series A), an online platform for the public to connect with notable athletes for memorable experiences, instruction, and corporate entertainment and events.